“Typography is a beautiful group of letters, not a group of beautiful letters”, Matthew Carter said.
Today, we are going to create simple geometric letters from the basic shapes in Adobe Illustrator and combine them into the beautiful wordmark.
This is a beginner-friendly tutorial, but if you feel like you are lost somewhere in the process, please, let me know in the comments form below.
Step 0. Choose your wordmark
Wordmark is a type of logo, that contains only words. Words are comprised of letters, and letters are just a combination of shapes and space, so you can create any letter using this technique. Even so, some letters like l, o, n, g, c, p, q, m, u are more easy to create than the others. Keep this in mind when choosing your word.
Step 1. Set up a document
Start a new Illustrator’s document with the canvas size of 1280x960px.
Step 2. Set up a grid
Navigate to the View/Show grid to show the grid or use shortcut
Ctrl/Cmd+”. Use the shortcut
Ctrl/Cmd+Shift+” to snap to the grid.
Go to the New Properties panel and click on Preferences. If you are using previous versions of Adobe Illustrator, go to the Edit/Preferences/Guides and Grids.
In the open dialog box navigate to the Guides and Grids and set a Gridline to 160px and Number of Subdivisions to 8:
Step 3. Draw circles
Grab the Ellipse tool and create a circle with 320px as value for the width and height.
Create five copies 0f the circle. The diameter of the each next copy should be 40px less than the previous one.
Set Stroke Weight of all circles to 1px.
Keep all of them selected and create a duplicate of this group by holding
Alt and dragging them to the side.
Step 4. Semicircles
Draw a horizontal line bisecting one group of circles right in the middle. Visit Object>Path>Divide>Objects Below to split the group into the half.
Delete the top half and the rest of the line, leaving only semicircles in the bottom.
Step 5. Arranging Circles
Create a couple of more duplicates of the circles and arrange them as shown on the picture below.
If you do all the resizing and duplicating well, each circle from the one group should be tangent with the corresponding circle from the noighbour group.
Step 6. Ascender and Descender Lines
Draw a line with the width of 1280px. Make a duplicate. Place lines to the next gridline on top and bottom.
Step 7. Create a Stem of the Letter L
Create at least 320px vertical line and place it between ascender line and first semicircle. Make 5 duplicates of the line and arrange them at 20px from each other.
Step 8. Create a Descender of Letter P
Make a duplicate of the letter l stem lines and place them between last circle and descender line.
Step 9. Create Letterform of the Letter L
Select all shapes with Ctrl/Cmd+A. Using Shape Builder Tool, combine semicircles with stem into the letter l.
Step 10. Create letterforms
Next step is to combine letter l with rest of the word using Shape Builder Tool.
Third, Fourth, and Fifth Lines
Following the same logic, select third, fourth, and fifth lines using Shape Builder Tool.
Notice, that I didn’t include the bowl of the Letter p in my fourth and fifth lines.
Step 11. Cleanup the Shape
Pay attention to details and eradicate all the tiny parts using Shape Builder.
Step 12. Letter P
In order to complete this wordmark, you need to combine bowl and descender of Letter p.
Do not forget to create rest of the shapes, that form descender.
Cleanup your shapes from the small particles and any unnecessary lines. Delete the rest of the Descender and Ascender Lines.
Increase the Stroke Weight to 10pt.
Step 13. Add Dynamics to the Wordmark
In order to add dynamics to our wordmark, we are going to slice the “Roof” of the Letter l and bottom of the Letter p.
First, you need to add extra anchor points to the stem of the Letter l using Add Anchor Point Tool. Head over the lines with the tool and click once wherever you want to add Anchor Point.
Second, using Direct Selection Tool and holding
Shift, draw an area marque around top anchor points to select them and hit
Repeat these steps with the descender of Letter p.
Step 14. Round Cap
Navigate to Stroke Panel, select Round Cap to round the endings of the letter l and p.
Step 15. Compound Path
Select the whole word using
Ctrl/Cmd+A and create a Compound Path using
Ctrl/Cmd+8. You can also navigate to Object>Compound Path>Make.
Step 16. Create Small Circles
To further enhance your artwork, add 10px circles at the beginning and end of the word.
These tiny circles add even more dynamics to the Wordmark.
Step 17. Apply Gradient
Select the Wordmark and navigate to the Gradient Panel. Select linear gradient and add a couple of the gradient stops in the middle.
Colors of the gradient from left to right:
Step 18. Recolor Circles
Set a fill color of the circles according to your gradient:
We have done! Thanks for reaching that far! Please share your works and questions in the comment from below.